TOURISM leaders, hospitality businesses and local councillors are being invited to celebrate a major boost for the visitor economy with the launch of a brand-new Visit Tamar Valley website later this month.

The special event will take place at the Tamar Valley Centre on March 17, bringing together organisations and businesses from across the region for an afternoon of networking, ideas and local flavour.

Hosted by the Visit Tamar Valley team, the informal session will unveil the new website – a key project designed to strengthen the area’s profile as a visitor destination spanning both Cornwall and Devon.

Rebuilding the site has been a major priority for the organisation. The new platform aims to better showcase everything the valley has to offer – from dramatic landscapes and rich heritage to local food and drink, accommodation and visitor experiences.

Tourism leaders say the website will act as a central hub to inspire travellers planning trips to the Tamar Valley while also shining a spotlight on the independent businesses that make the area unique.

Sarah Bartlett, head of marketing at Visit Tamar Valley, said the launch marks an exciting step forward for the destination.

“We’re delighted to be unveiling the new website and bringing together the tourism and hospitality community to celebrate this important milestone,” she said. “The Tamar Valley has so much to offer, and this platform will help us share that story more effectively while supporting the businesses that make the area such a special place to visit.”

The launch will also introduce the new Tamar Valley Value Card, a scheme designed to encourage visitors to explore more of the valley while supporting local businesses through special offers and added-value experiences.

The Value Card initiative and a focus on sustainable tourism will work together to boost visitor engagement and strengthen the local economy.