LIDL UK has started stocking a range of Cornish charcuterie in its stores across the South West, including charcuterie from Bude-based producers Cornish Charcuterie, as part of a new partnership with British cured meat champions, Cannon and Cannon.

Products including Cornish salami and Cornish chorizo, which have been sourced from Bude-based producers Cornish Charcuterie, are now available.

The range, on sale for the first time in a supermarket, forms part of an exclusive deal between Lidl and British cured meat distributors Cannon and Cannon, which currently has its products stocked in some of the UK’s best restaurants, delis and food halls.

Thomas Bryan, meat buying manager at Lidl UK, said: “This partnership is enabling us to showcase the quality and innovation of locally cured meats in Britain today, as well as supporting smaller, local suppliers. It’s a fantastic time for British cured meats as we have the flexibility to use new flavours and spices customers traditionally haven’t seen on the charcuterie shelf.

“It’s exciting to be able to bring top-quality salamis and chorizos from artisanal British producers to an interested customer base, looking to engage with food provenance at a local level.”

Cannon and Cannon, which is based in London’s famous Borough Market, will also supply other Lidl stores up and down the country. The partnership will also provide Cannon and Cannon with the financial backing needed to invest in new facilities to future proof its business.