THE New Year is traditionally a time when resolutions are made. People vow to eat better, exercise more and try to become the best version of themselves.

This year, NHS Blood and Transplant is asking people in North Cornwall, Torridge and West Devon to consider spending an hour of their time to donate blood in the New Year.

With each blood donation potentially saving or improving up to three lives, this good deed can help more people than your average resolution.

John Roche, senior marketing coordinator at NHS Blood and Transplant, said: "The beginning of the year is a great time to make changes to your lifestyle. And it is the perfect time to give blood.

"If knowing that your blood is helping to save sick and injured people isn't satisfaction enough, we can also guarantee donors a warm welcome, a refreshing drink and a biscuit when they donate.

"This year, make a resolution you will want to keep and help us save lives at the same time."

Every blood donation is vital, but NHS Blood and Transplant particularly needs to ensure supplies of the universal blood group O Rh Negative, which is often in short supply as demand is so great.

"We also need to ensure supplies of the rarer blood groups A Rh Negative, B Rh Negative and AB Rh Negative as these are also vulnerable to shortfall."

To book an appointment to donate visit or call 0300 123 2323 to find your nearest session.

It is also easy to book through mobile apps for Windows, Android and Apple devices. To download the app, search 'NHSGiveBlood' in the app store.