A West Wales man, Richard Jones, has taken up his new appointment as chief executive officer for the cattle breed society, Holstein UK.

Richard, 46, is the third son of the late Brian and Iris Jones, who farmed at Maenclochog in North Pembrokeshire. He was educated at Llandovery and subsequently graduated with an Economics degree at the University College of Wales, Aberystwyth.

He is married to Sahar and has a son, Rhydian, from a previous marriage.

In a previous post, Richard played a major role in marketing the Cardiff Bay development project and also has a wealth of experience in the charities sector.

He joins Holstein UK from the National Library of Scotland where he was employed as the company secretary taking responsibility for strategy and planning, compliance, governance, audit, procurement and policy development.

During his time in this position, Mr. Jones was also responsible for international fundraising and income generation, explained Holstein UK chairman Andrew Dutton.

"We are looking forward to having someone of his considerable experience guiding Holstein UK through the next stage of the organisation's development during what promises to be an exciting period for the breed and all involved."

Mr. Dutton added that with its focus on youth and providing services to help dairy farmers both maximise productivity and profitability, Holstein UK was well-placed to help farmers in the current dairy climate.

"Holstein Young Breeders also provides a great educational and social function for younger members which is much valued by both younger members and their families.

"Through both Holstein UK and Cattle Information Services, society members and non-members can access a wide range of services to help with herd management and ensure cows are performing to their potential," he added.