LAUNCESTON Chamber of Commerce has teamed up with 65 town centre businesses and the Cornish & Devon Post to introduce the 'Love Launceston' loyalty card.

Officially launching tomorrow (Friday), this new card will offer a range of discounts and special offers at participating businesses. Offers will vary from business to business, with each setting their own discount or special deal.

Paul Loft from the Chamber of Commerce said: "We believe this to be one of the most significant things to happen in Launceston in terms of businesses working together. To get so many businesses joining forces to offer something of real value to their customers is simply amazing, and we are really pleased that so many are taking part.

"We believe it is important for local people to use their local shops, and wanted to develop a scheme which would reward our regular and loyal customers for continuing to shop with us. We also wanted to address the thorny issue of the cost of parking in the town and by choosing to shop in the businesses taking part in the scheme it will now be very easy to save at least the cost of a couple of hours parking.

"We have even bigger plans for the scheme in the future and already have a list of businesses waiting to join us in June. There are also plans to link the scheme directly in with the car park ticket machines and develop the Love Launceston theme further.

"But this week is all about our launch and making sure the scheme gets off the ground successfully. The whole Love Launceston team have worked hard for many months to get the project right, and we believe we have a loyalty card scheme which will have genuine appeal for the people of Launceston.

"We are very grateful for the support we have received from our partners and sponsors, especially the 'Post', Specsavers, Barclays, Gavin Mounce of Kenetic Design, our four local councillors Sasha Gillard-Loft, Alex Folkes, Phil Parsons and Adam Paynter, Cornwall Council Town Centre Manager Guy Thomas, the town council and Paul at Fernbank Advertising. It is only this team effort that has enabled us to deliver the project."

People are bound to have questions about a new project like this, so members of the Love Launceston team will be on hand in the town square on Friday and Saturday from 10am until 3pm to hand out cards and answer any questions.

"But this week is all about our launch and making sure the scheme gets off the ground successfully. The whole Love Launceston team have worked hard for many months to get the project right, and we believe we have a loyalty card scheme which will have genuine appeal for the people of Launceston.

The first month's offers:

• @ Home — 10 per cent off Joseph Joseph Kitchenware;

• Abbey Bookshop — 10 per cent off with purchases over £10;

• Bamham Farm Cottages — 10 per cent discount at Bamham Farm Cottages for Love Launceston Loyalty card holders and visiting family/friends;

• BEK Design — 10 per cent off with purchases over £25;

• Blades Hairdressers — 10 per cent off all American Crew products;

• Bray Farm Shop — food to go, free coffee with every carvery purchased; butchery, spend £10 and get six large home made sausages free;

• Bricknells Stationery — five per cent off all purchases;

• Cameo Beauty — free 1kg bag of Dead Sea Salts with any Spa Find product;

• Castle Computers — 10 per cent off all PC repairs;

• Castle Jewellers — 10 per cent off all purchases (excludes repairs and valuations);

• Castle Pet Supplies — five per cent off purchases over £10;

• Coodes Solicitors — 10 per cent (up to a net value of £500) off moving home (conveyancing) services (this does not include fixed price packages);

• Country Chic — spend £20 or more and receive a free gift of a bar of handmade natural soap;

• Craig Chapman — twenty per cent off all colour and cut and styles with selected stylists (quote 'Love Launceston' when booking);

• David Parish Menswear — buy any two summer shirts, get a pair of shorts half price;

• David Viggers — fifteen per cent off all Kipling bags and purses and all Fossil bags, purses and wallets;

• Dr Yan's — 10 per cent off any reflexology session;

• Fernbank Advertising — fifteen per cent off advertising space booked with Love Launceston loyalty card;

• Flower Scene — fifteen per cent off all Flower Scene gift bouquets;

• Flowers by Donna — free delivery on all orders (within 15 mile radius of Launceston);

• Fontanella Café — free tea or coffee with any meal;

• Gillard's Sweet Shop — sweets on the 'Loyalty Shelf' just 69p/100g (30 per cent off);

• Guest Welcome — 10 per cent off all tables at Guest Welcome events;

• Harveys Bistro — buy three meals get fourth free, designated driver gets free soft drinks;

• Hazard — 10 per cent off all clothing and footwear (excludes school uniform);

• HBH Woolacotts — Free 66 piece George Butler cutlery set with any dishwasher brought in May;

• Headlines — 10 per cent off cut and blow drys with Marie;

• Healthy Living — half price Quality Super Once a Day Multivitamin and Mineral complex with Antioxidants;

• Hockridge & Stacey — five per cent off any appliance over £150;

• Hockridge Appliance Centre — five per cent off any appliance over £150;

• Jerichos Brasserie — free small tea or coffee with purchase of cake;

• Just Off The Square Gifts — 50 per cent off all cushions;

• Kernow Financial Planning — free 30 minute consultation;

• Launceston Cycles — free helmet (worth £29.99) with every giant adult bike;

• Launceston Florist — 10 per cent discount on all orders of £30 and over (excludes Interflora Relay Service);

• Launceston Sports — five per cent off any purchase over £20;

• Launceston Travel — free travel bag with every new holiday booked (must include transport and accommodation, minimum spend £200 per booking, one bag per booking);

• Liberty Suite — five per cent off all bookings;

• Lifton Hall Hotel — ten per cent discount off food and drink (excluding special offers, booked functions and the Tuesday Night Food Club);

• Livingstones Jewellers — ten per cent off all purchases (excludes repairs and valuations);

• Lokaroma — spend £10 to receive a £1 voucher to be spent within one month;

• Mad Hatters — ten per cent off all purchases over £6;

• Making Waves — ten per cent off cut and blow drys;

• Mistique — ten per cent off wood carvings;

• No. 8 Café and Bar — ten per cent discount on breakfast and lunchtime menu (excludes toast, pastries, cake selection and hot and cold drinks);

• Nomads — 10 per cent off everything in store;

• Parkers Bakery — buy one large white loaf, get second large white half price;

• Parnalls Solicitors Ltd — legal healthcheck, 15 minutes free general advice on wills, lasting powers of attorney, deputyships and care funding;

• Peters Langsford Davies — free email subscription to our quarterly client newsletter, which includes advice and information on topical legal problems and issues;

• Philip Warren — spend £20 and receive 1lb of Warren's Farmhouse Sausages free;

• Rob Hume Hair — free bottle of shampoo or conditioner with any colour, cut and blow dry;

• Sarah's Coffee Lounge — half price cake with selected meals;

• Sofia Lingerie — five per cent off any underwear set;

• Southgate Coffee — 10 per cent off all food and drink;

• Southgate Studios — 20 per cent off all portrait sessions;

• Specsavers — 30 per cent off one pair of glasses on frames over £69;

• Tangles Hair Salon — conditioning treatment just £10;

• The Bookshop — five per cent off publisher's recommended price;

• The Cornwall Yarn Shop — get a free pattern book with every purchase over £25;

• The Deli — ten per cent off Tuesdays to Fridays;

• The Hardware Centre — five per cent off companion sets and coal buckets/hods;

• The Wool Shop — 10 per cent off purchases over £25;

• Threads — 10 per cent off all aprons and oven gloves;

• Undercover — Lepel range, buy one bra get second half price;

• Vision Express — prescription sunglass lenses from only £39 with purchase of any sunglass frame (offer excludes Oakleys).