PREMIER Foods will not be selling on the Ambrosia custard brand, it has been confirmed.

On November 13, 2018, Premier Foods announced that it was engaged in discussions with third parties regarding the potential disposal of its Ambrosia brand, the factory of which is based in Lifton and is famous for its renowned Ambrosia Devon Custard.

A number of parties expressed interest in the business, and since the New Year the company has been engaged in detailed discussions with a small group of potential buyers.

A spokesperson from Premier Foods said: “The board has concluded that in the present business climate the process will not result in a satisfactory financial outcome. As a result, these discussions have now concluded.”

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