CURVES International, the world's largest fitness club franchisor, today has confirmed that all 250 of its UK sites — including Bude and Launceston — have become members of the Fitness Industry Association (FIA).

The women-only chain's decision to join the FIA is a major milestone for the industry, as well as an explicit endorsement for the sector's quality (FIA Code of Practice) and health and wellbeing agendas.

Commenting for Curves International, Niki Keene, Director, International Wellness, said "Given the fact that excellent member service and supporting the health agenda are the cornerstones of our corporate strategy, we soon realised that as the FIA has the right connections, works closely with health partners and the government and was instrumental in the whole Change 4 Life campaign, we would be missing out on a whole raft of national and local opportunities if we did not become members."

The FIA Club Finder, which directs consumers to reputable gyms, was also a major factor in the decision.

Lorraine Mantle, owner of Curves - Bude is really excited about this achievement, and added: "Our fitness team consists of people who are highly trained, highly motivated and who have a passion for people and for the fitness industry. Their in-house training and qualifications can lead to degree accreditation.

"As a bonus we at Bude have been approached by the government who wish to provide recognition to Curves staff members by helping them all achieve at least NVQ level 3 accreditation for their work as fitness professionals. The members of staff have embraced this opportunity."

For more information about Curves, please contact a member of the Bude team on 01288 355089 to book a fitness assessment.