FIREBRAND Brewery, based in Launceston, have recently undergone an entire rebrand.

Firebrand enlisted the help of award-winning design agency, Kingdom and Sparrow, to overhaul the look and feel of the old design.

Owner Joe Thomson said: “I started the brewery in 2013 and we have grown a lot since then. As we look to continue to build our business and take it to the next level, I felt it was time to update the branding to reflect not just who we are, but who we want to be.”

To celebrate the new branding, Firebrand have organised a tap takeover style event at pubs and bars across the South West.

Joe continued: “We thought it would be fantastic to celebrate with a few of our best customers and provide them with the first batch of beer. They have been with us since the beginning and launching with them is only right.”

Taking on a new logo and website, the brewery will also be changing the look of their packaging on cans and bottles. With the investment in the business, Firebrand have purchased top of the line new equipment, including a canning line and fermentation tanks.

Joe said: “We’ve had an investment in the business, so the rebrand is just the beginning. We are looking to really step up our beers which are already multi award-winning, but we’ll be able to take them to the next level with all of the incredible new kit.”

Firebrand hope to grow exponentially over the next year, which means new job opportunities available in a community affected by recent business closures: “We are hoping this investment doesn’t only help us, but help the area we’ve been brought up in.”

Looking to embrace the history of the farm-based brewery and their strong Cornish identity, Firebrand’s new logo includes a fire breathing Cornish Chough and the milking parlour where the brewery was founded.

Joe added: “I am excited that we are able to build upon the last ten years of work and I believe that the re-brand can help us build Firebrand Brewing Company into a Cornish powerhouse.”

As part of its growth plans, Firebrand will be relocating from its home in the converted milking parlour, to a modern unit.